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February 24, 2007



That's a great point. I was about to argue that the "cost" is much more than $6.00 because they've given away dozens of free burritos per online post.

However, looking at their Wikipedia page - http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill - there's a whole section devoted to the free burritos. Creating that free burrito reputation by giving away the thousands of burritos over the years definitely has built a great "buzz" or reputation for them.


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