Ever see My Big Fat Greek Wedding? You probably did. The father claimed he could take any word and show you that the root of that word is greek. Athleon is greek...sort of.
Guy Kawasaki has a post about coming up with names, and I figured it was a good jump start to take you through our naming odyssey.
I, like many, many companies in my space felt the need to have some sort of straight forward name for people to understand...sports is NOT a market where you can get away with adding vowels (atleast I don't think so, spoooortio.com?)
So, after some more thought, it became teamandfitness.com, primarily because that domain name was available. $8.00 on godaddy...my first investment in my company. I would keep that name for about three months, until I found my co founder, brought on a designer and started talking about branding and the logo...and realized that what we had just wouldn't work. If we wanted to build a brand (which we do) we needed to have a name that could actually BE a brand. As my cofounder put it, we needed a name and a logo you could put on a golf ball if you really wanted to fit in the sports space.
Athleon was the byproduct of about a month of research, the best of which was me sitting at Barnes and Noble with two greek phrase books, a latin phrase book, an Italian phrase book, and a Hebrew phrase book. I studied abroad in Greece and like the obvious tie ins with Greece and athletics (a certain shoe company did too), and the greek words encircling anything athletic SOUNDED like American words...so that book won out.
Maybe the man from My Big Fat Greek Wedding was right.
So, in keeping this post relatively short, I continually transfered from a Greek phasebook through 2 online translators and on GoDaddy, trying to see what I could do with a domain.
We ended up with Aethleon, (to be an athlete). Plus the domain was $8.00
Then...while we were still developing the alpha and doing a boatload of market research, when we told people the name, we had to spell it.
Everyone forgot the first e (and my co founder, looking at pronunciation, said it actually sounded like eeth-leon, which wasn't athletic sounding).
So, we dropped the e, and Athleon was born. A domain squatter owns the name, we'll buy it when we need to, but for now athleonsport.com, for $8.00, works out great.
I'll tell you about the logo process sometime later on.