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February 2008

February 26, 2008

The High-Five Factor in Startups

When was the last time you high-fived your co-founder...or employee... or wife?

In the sports space it tends to be more of a butt tap or a jumping chest bump or some ridiculous amount of hitting your teammate when something good happens (you think it doesn't HURT a bit when someones knocking your helmet around congratulating you?)  318727077_dc6e7dd10b_o But in a startup...it's a hi-five.

Hi-five means something awesome just happened.  Hi-five means something mediocre-ly good happened.  Hi-five means something bad DIDN'T happen.

I tell people who ask me about starting a company to celebrate little victories.  Little victories are very important in a startup...because frustrations happen a lot more frequently.

We've had our 'best day ever' on Athleon for about 6 days straight now in terms of pageviews, user signups, and usage.  We broke a daily pageview number we'd never broken before... we were excited, so we hi-fived over the computer screens and laughed (we later almost DOUBLED that number that day, it was a good day)..then got back to work.

I don't actually care if you hi-five.  It can make you look quite ridiculous, and people will probably look at you.  But startups are tough enough, you need to learn to help those little victories fuel you when things don't quite go the way you want.  That or caffeine.

February 11, 2008

Starbucks Steps Up, It's Not All Free..But I'm Happy

Beautiful thing happened today.  Starbucks (thanks John Cook), announced that  they were leaving their hot spot contact with T-Mobile and switching to a free/paid model with AT&T.

If you use a starbucks card, you get 2 free hours.  An additional 2 hours is $3.99.  Monthly plans are $20, and give you access at any AT&T hotspot.

Almost a year ago I was hoping for this.  Many times I've been stuck in random parts of this city, random parts of the country, always able to find a starbucks but often unable to find another coffee shop.  When you run a web business it's tough to be offline.

Even 2 hours will be a big deal.  Thanks Howard.

February 05, 2008

Super Bowl Ads Take 2

Well, last year (wow, I've blogged for a year?) I 'live blogged' the superbowl, telling you which ads a room full of college students were talking about.

This year the party was at a friends house, about 30 early 20-somethings were there, and here are the results:

First quarter:
Pepsi Max "What is Love"- laughter winner of the quarter, everybody enjoyed, Night at the Roxbury was definitely an iconic movie for my generation.  I will probably try Pepsi max thanks to this.

Bridgestone squirrel also got good laughs

Second Quarter
Tide stain commercial...creative and got some laughs (although took a few of us awhile to get it)

Clydesdale and dalmatian training got some cheers, rocky montage nostalgia

Career Builder....sorry, lots and lots of negative comments, considered 'gross' but people were definitely talking about it.

Doritoes mouse got a lot of laughs, only two of us realized it wasn't professionally done.

The Under Armour guy's muscles were also commented on by the girls in the room.

 


Halftime:
We went outside to play football, sorry Tom Petty, love Free Falling though.

Third Quarter.

Etrade baby was great, lots of laughs, at this point the patriots fans were getting scared.

NFL dream commercial was awesome...is it really true?  "He didn't even have the dream until I told him the dream."

Coke float commercial got big cheers, very creative

Fourth Quarter

Etrade definitely won the day with the two baby commercials, the clown one had the room cracking up for awhile.

Bud Lite Will Ferell was also well recieved...but my generation loves that guy.

Coke Friends commercial was well done around election time

Victoria's Secret commercial was also cheered on... of course it was a room full of early 20-somethings.

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