What To Do When You Screw Up

So. This Happened. Papa Johns printed out tee-shirts making fun of the most popular player in basketball. Um? No words really.

I understand how it starts... some Wizards fan at PJ corporate says oh, that's funny, Lebron James crybaby shirts, we should print those and hand them out. Get a chuckle from the folks at the office...but shouldn't someone STOP them before actually going through with it?

Regardless, it happened, so today Papa Johns probably sold 2 pizzas in the state of Ohio. So what do they do? Something very smart. They offer $.23 pizzas to all Cleveland residents. Lebron James' number. Well done.

But why are they limiting it to one-topping? They're going to lose a bunch of money anyways. Why not offer a free pizza, any pizza on the menu, anything you can dream, to every Cleveland resident? You want to get back on their good side...don't short change them with one-topping.

Very creative solution though. I'm impressed. Would be interested to see Papa Johns pizza sales before and after in Cleveland...so if you happen to find a graph somewhere let me know.