I ordered a $2.75 cup of coffee today. Yes expensive but that's not the point. The point is that I had $3.00, had 3 hours to work before a meeting downtown (I love my $1 an hour office), and bought the $2.75 cup assuming that I couldn't afford the more expensive cup...the extra change for tax would've put me over.
But wait...the price INCLUDED tax. AWESOME. The coffee shop, however, lost a quarter by NOT telling me that they do something cool (I wish more places told you the tax up front).
Do you do something awesome that you just so happened to forget to tell me (or your users/customers/clients) about?
We have killer playbook software. For football, lacrosse, basketball, rugby, and just about any other sport.
For the first 2 months we had it we forgot to tell you about it. Well, we told our users...but not people who came to our website. There was nothing on the landing page about it. It wasn't an 'oops'...we just were focused on internal development instead of spending a day or two to redesign the landing page to show the playbook.
Now it's up. Now you can see it. Thank goodness. We do something cool and tell people.
What did you forget to tell me?